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Home > product showcase > liquor controls > brand id liquor control system

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SPIRIT

Brand ID Liquor Control System

Click to enlarge - Brand ID Liquor Control System
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This is the Spirit liquor control system on steroids! The cream of the crop; the top of the line; the latest-greatest liquor control system on the market today.

Bottles are capped with a special Brand ID Control Pour Spout that will portion every shot of liquor or glass of wine dispensed. Liquor cannot be poured until the bartender inserts the control spout into the dispensing station's activator ring, located conveniently on a holder where the bartender mixes drinks.

Bartenders can choose between 4 portion sizes (as determined by management) so they can pour the proper drink recipes when making multi-liquor cocktails and shooters.

The pour spout is easily programmed by management to represent any brand of liquor and is locked onto the bottle with Inventory & Security Seals or Heat Shrink Seals to prevent unauthorized removal.

Three different price levels can be set so potential sales are tallied for all the liquor being poured - even if your bar has regular, happy hour and entertainment pricing. Price levels can be changed with a manager's key or programmed to change at specified times of the day or night.

The Brand ID system provides valuable reports that inform management of potential sales by brand, by bartender and by hour. Managers will have the detailed facts they need to hold employees accountable for selling all of the liquor and wine dispensed during their shift.

This liquor control system can also be interfaced to certain cash registers and POS systems. Interfacing provides added control by automatically ringing sales into the register each time a shot of liquor or glass of wine is poured.

If you are interested but still have questions about the liquor system please view our FAQ section.

We would like the opportunity to discuss our liquor dispensing systems with you to help you determine which method of control is best suited for your operation.

Please give us a call at (800)285-2337 and make sure to ask us about leasing a Brand ID system for less than $150 a month per dispensing station! That's about $5 per day - which is less than you lose when only one drink is given away for free!

You can get the ball rolling by printing a Brand Information Sheet, filling it out and faxing it back to us. If you do not have Excel, you may download an Excel Viewer from the Microsoft website that will allow you to view and print the Brand Information Sheet.

We're looking forward to helping you achieve your goal to control.

Regular Price:$3,495.00
Web Special:$2,995.00

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Brand ID Control Pour SpoutBrand ID Control Pour Spoutpad

Programmable liquor spout that communicates pouring data to the Brand ID system. Orders of 75 or more Brand ID pourers receive a FREE Pourer Washer, a $19.95 value.
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Regular Price:$19.95

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Two-Piece SealsTwo-Piece Sealspad

Lock the pourers onto the bottle so the bartenders cannot remove them without being caught. You'll receive 1,000 two-piece paper inventory and security seals per box. Comes with a FREE liquor bottle logbook.
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Regular Price:$95.00

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Citizen Thermal Receipt PrinterCitizen Thermal Receipt Printerpad
Print SPIRIT & BRAND I.D. shot count reports with this popular thermal receipt printer.

The lightweight Citizen CT-S300 prints at 2" per second per second, comes with an auto paper cutter and drop-in thermal paper loading.

Price includes special cable required to connect Spirit liquor dispensing system.

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Regular Price:$425.00
Web Special:$395.00

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Samsung ER-650 Cash RegisterSamsung ER-650 Cash Registerpad

This top-of-the-line cash register has many of the same functions as POS systems that sell for 5 times the price.

Ensure complete revenue control by interfacing the ER-650 to the SPIRIT liquor control system so every drink poured is automatically registered.

Some of the many features include a spill resistant keyboard, multiple price levels, valuable sales reports and the capability of ringing up over 10,000 items.

This easy to program register includes a cash drawer and pole display. Isn't it time to upgrade your old cash register?

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Regular Price:$1,295.00
Web Special:$995.00

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Pourer WasherPourer WasherpadThis rubber fixture attaches easily to any sink faucet and is used for flushing pourers before placing them onto a new liquor or liqueur bottle.

This procedure cleans the internal parts in BERG or SPIRIT liquor dispensing system pourers to keep calibrated shot portions accurate.
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Regular Price:$25.00
Web Special:$19.95

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Brand ID Liquor System FAQpad

How do bartenders pour with the liquor system?
Can my bartenders pour liquor from the spouts without going through the ring?
What stops my bartenders from pulling the spout out of the bottle and free pouring?
What information does the liquor system give me?
What are the manager’s daily responsibilities to maintain the control system?
Can bartenders make multi-liquor drinks such as a Long Island Iced Tea through the liquor system?
Will the liquor system slow my bartenders down?
Can bartenders pour only liquor through the dispensing system?
We are a flair bar. Can we still use the liquor system?
How many liquor dispensing stations will I need to buy for my bar?
How many pour spouts will I need to buy?
Will the pour spouts fit wide neck bottles?
If I have two liquor stations behind one bar, do the bartenders have to work from separate bottles?
Will the liquor system connect directly to my cash register or POS system?
After I buy the liquor system, will there be other expenses I’ll incur?
Is it difficult to program the liquor system?
Who will install the liquor system for me?
What if I want to change my portion sizes or prices?
What do I do if the liquor system stops working?
We’re a small neighborhood bar and my bartenders have been with me for many years, why would I need a liquor system?
I am afraid that my customers might see the system and think they’re getting a short shot. What do my bartenders do to address their concerns?
What are the differences between the BRAND ID system and the SPIRIT system?
How much am I losing without a liquor control system?
Who do I call if I still have questions that haven’t been answered?






How do bartenders pour with the liquor system?

Bartenders pick up the liquor bottle, insert the control spout into the activator ring (which is sitting on a holder to the right of the pouring station) then turn the bottle over to pour. It’s that easy! If a portion other than your standard shot size is required to make a certain drink recipe, the bartender simply presses the appropriate portion button on the front panel of the station before they pour. The liquor system will automatically stop the pour when the portion size is reached. A perfect shot poured every time will save you at least 15% - 20% on your liquor purchases every month.

Can my bartenders pour liquor from the spouts without going through the ring?

No. That is the essence of the control. Once the pour spout is placed on the bottle, liquor cannot be poured without placing the spout through the activator ring.

What stops my bartenders from pulling the spout out of the bottle and free pouring?

After managers place the pour spouts on the bottles, they “secure” or “lock” them on the bottle with either a security seal or heat shrink seal. With a seal in place, the only way to remove the spout from the bottle is to either cut or tear the seal. Managers are expected to watch for torn or cut seals that indicate a bartender removed a control spout and possibly bypassed the dispensing system. If all the seals are properly intact, then managers can rest assured that every drink is being properly portioned and counted.

What information does the liquor system give me?

The liquor system will give you the facts about how much money your bartender SHOULD have rung into the cash register on their shift based on the amount of liquor they poured. Managers compare each bartender’s liquor system sales report to the liquor sales taken from the cash register report to determine if there are any missing sales.

What are the manager’s daily responsibilities to maintain the control system?

1. Walk the bar periodically to visually inspect that none of the bottle seals have been tampered with or removed.
2. Run a liquor system sales report after each bartender’s shift and compare to the liquor sales taken from the bartender’s cash register report. Provide the necessary employee re-training and/or discipline required to help prevent future instances of unregistered sales.
3. Log each liquor bottle out using the number from the security seal when it is issued to the bar and back in when the empty bottle is returned to management. The liquor logbook we provide helps managers control bottle theft.

Can bartenders make multi-liquor drinks such as a Long Island Iced Tea through the liquor system?

Yes. The system will automatically pour your standard shot size when the control spout is inserted into the ring. Three other portion sizes can be programmed into the system and are represented by buttons on the faceplate of the pouring station. When your bartender makes a multi-liquor drink, they simply press the appropriate portion size button, insert the spout into the ring and pour. The liquor system will pour the requested portion size and track the amount of revenue that should be registered.

Will the liquor system slow my bartenders down?

They may pour a tad slower while they get used to how to properly pour with the system. In most cases, after a few hours they’ll be back up to their normal speed making the common one-shot drinks. Three and four liquor drinks may take an extra few seconds to make since only one liquor can be poured at a time through the ring. When we’ve asked bar owners that have purchased the system about the pouring speed, every one of them tells us that having the liquor accurately portioned and counted is well worth the few extra seconds it takes their bartenders to make multi-liquor drinks.

Can bartenders pour only liquor through the dispensing system?

You can also pour wines that are offered by the glass. Make sure your cash register separates wine-by-the-glass sales and liquor sales on the bartender’s shift report so you can compare these actual sales figures to the pouring system’s potential sales figures. We also provide a wide range of beer tracking systems under the Beer Controls section of our website.

We are a flair bar. Can we still use the liquor system?

Absolutely! The liquor system is easily incorporated into a flair bar. With the control pour spouts on the bottles, no liquor can be poured before the spout is inserted into the activator ring. So, when flair bartenders spin, throw or accidentally drop a bottle, liquor will not spill. After performing their flair routine, the bartender simply places the spout into the ring and pours the shot. Some flair bartenders can even pour through the ring over their shoulder into a drinking or mixing glass for an even more impressive display of talent.

How many liquor dispensing stations will I need to buy for my bar?

Ideally, you want to have a liquor system for each bartender that works on the same shift. If you have 3 bartenders all working together and you can run 3 separate cash register reports at the end of their shifts, then you can compare each bartender’s potential liquor sales from their own liquor system report to the actual sales from their cash register report.

How many pour spouts will I need to buy?

You want to put a pour spout on any revenue-producing liquor bottle as well as spouts on back up bottles for your faster moving stock. We’ll ask you to fill out a list of your liquor brands and the number of spouts you’ll need per brand. From this list, we will be able to determine the total number of control spouts you’ll need to get started. If you need more pourers, we’re only a phone call away.

Will the pour spouts fit wide neck bottles?

We provide a variety of pour spout inserts that can be easily substituted for the standard insert that comes on a new pour spout.

If I have two liquor stations behind one bar, do the bartenders have to work from separate bottles?

No. Each bartender will be instructed to pour from their assigned liquor station but they are welcome to share the bottles.

Will the liquor system connect directly to my cash register or POS system?

The liquor system is able to “interface” to both cash registers and POS systems. Interfacing enables the register to automatically ring up the liquor when it is poured. Please call us at 1-800-285-2337 to discuss whether your register has the capability of interfacing to the Spirit system and whether interfacing is a viable option for your type of operation.

After I buy the liquor system, will there be other expenses I’ll incur?

When you receive the liquor system from Alcohol Controls, everything you need to get started will be included. Over time, you may choose to purchase more spouts or security seals that we carry in stock and ship within 24 hours of your order. All liquor systems come with a 1 year warranty and you’ll never incur a service labor charge even after the first year.

Is it difficult to program the liquor system?

We do the programming for you. You will be asked to provide us a list of your liquor brands, what you are charging per shot for those liquors and an estimate of how many pour spouts you want for each liquor brand. Once we receive that information and the three portion sizes you want your bartenders to pour, we’ll program the dispensing system so it is ready to be installed when you take it out of the box.

Who will install the liquor system for me?

All it takes is 9 screws under the bar, which we provide for you. It’s as simple as that. Screw the pouring station’s mounting bracket, power supply and ring holder to the underside of the bar top; plug it in; place the pour spouts on the bottles; apply the security seals, assign each spout a brand name and you’re done. If you want to fly us out from Atlanta to do this for you, we’ll be glad to make the trip.

What if I want to change my portion sizes or prices?

When you need to make changes, just give us a call on our toll-free number, 1-800-285-2337 and we’ll walk you through the simple programming changes over the phone.

What do I do if the liquor system stops working?

First, check to make sure the pouring station is plugged into a live outlet. If it is, call us on our toll-free number, 1-800-285-2337. In most cases we can fix any problem right over the phone for no cost to you. If the problem is more serious, simply unplug the pouring station, slide it out of the mounting bracket and UPS it back to us. We guarantee to either repair or replace the unit within 24 hours. Our customers often claim that our service is quicker than service they receive from their local vendors.

We’re a small neighborhood bar and my bartenders have been with me for many years, why would I need a liquor system?

Why do you think they’ve been with you so long? Typically, when bartenders know they are not being held accountable for registering all the liquor they pour, then the following four scenarios take place:

• Free drinks are given away for a variety of reasons but usually to solicit a bigger tip.
• Liquor shots are over-poured to entice customers into giving a bigger tip.
• Money is collected by the bartender and the sale is not registered. The cash is covertly pocketed or placed in the tip jar. Sometimes, it is put into the register drawer and removed before the end of the shift.
• Bartenders drink on the job because they know they can get away with it.

Unfortunately, many employees don’t do what’s expected until they are inspected. It’s not that we don’t have faith in human nature but people often need the fear of negative repercussions for them to follow the rules. When you last drove down the highway, how many people were going over the speed limit? We’d be willing to bet that when those same people saw a cop with a radar gun, they all slowed down to avoid getting a ticket. The liquor system is management’s radar gun – giving them the information they need every shift to prevent their bartenders from speeding.

I am afraid that my customers might see the system and think they’re getting a short shot. What do my bartenders do to address their concerns?

Instruct the bartenders to be positive about the system when addressing a customer. If someone inquires about the system, the bartender can explain that the owner had the liquor system installed to insure that all customers receive a well-made and consistent drink. The bartender can enlighten the customer that when they get busy, they may inadvertently short-pour a drink because they are rushed but the dispensing system insures they pour a full shot every time.

We recommend having the bartender pour through the system into a shot glass or jigger for the first few weeks after implementing the system. Show the customers that they are receiving a full shot or even more than a full shot, if your standard shot size is more than the size of your shot glass or jigger. Bar owners that have purchased the system tell us that customer perception was a big concern of theirs before buying the system. What they discovered was the only customers complaining about the system, were the ones that were receiving free drinks before the controls were implemented. Do you need freeloaders occupying your bar stools?

What are the differences between the BRAND ID system and the SPIRIT system?

There are 3 major differences between the Brand ID and Spirit liquor control systems:

1. POUR SPOUTS

The Spirit system determines the amount of potential liquor sales by tracking the number of shots poured for each price tier of liquor. (ie: $3.00 shots, $4.00 shots, etc.) Liquor bottles are assigned one of seven different styles of pourers, differentiated by the metal bands on the spout. (See pour spout picture on Spirit web page.) Each of the seven different pourer styles represents a different price tier of liquor. For example, Jack Daniels, Smirinoff and Beefeater may all require #2 pour spouts because they are all sold for $5.00/shot.
The Brand ID determines the amount of liquor sales by tracking the number of shots poured for each brand of liquor, not by the accumulation of shots poured for each liquor price tier. The Brand ID pour spouts are all the same style and contain a programmable computer chip. Each spout is assigned a liquor brand name by management from the list of names pre-programmed into the Brand ID system.

2. REPORTS

The Spirit system records the number of shots poured by each of the seven price tiers of liquor. Readings are taken from an LCD display every shift and entered into a customized Excel spreadsheet provided by Alcohol Controls, Inc. The Spirit software generates a report that compares the Spirit liquor sales to the cash register’s liquor sales and shows management the amount of missing liquor sales.
The Brand ID system connects to a serial printer and prints several different
liquor pouring reports that managers compare to the cash register’s liquor sales to hold bartenders accountable for selling all the liquor they poured.

3. PRICE

Spirit system: $1,995 per pouring station and $11.95 per pour spout.
Brand ID system: $2,995 per pouring station and $19.95 per pour spout.

How much am I losing without a liquor control system?

That really depends on what is happening in your establishment now with bartenders over-pouring liquor shots, giving away free drinks and skimming cash. Typically, bars that allow bartenders to free pour liquor and are not performing regular inventories, lose between 20% – 50% of their potential liquor profits. You can find out how much your operation lost last year by taking 10 minutes of your time and entering the required information into the Loss Analysis Calculator found in the Valuable Resources section of our website.

Who do I call if I still have questions that haven’t been answered?

Call your new best friends at Alcohol Controls toll-free from the USA and Canada at 1-800-285-2337. International calls to 404-262-2337 or email to Profit@AlcoholControls.com.


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